Visual+Literacy

[|Visual Image I analyzed] When looking at the visual provided I interpret it as a message about Americans being overproteined. It contains representative visuals of food and organization visuals with the numbers and information. The hierarchy of the visual is well done. The title at the top of the visual sets the tone while the numbers at the top of each column are expanded on. There is contiguity with the text and pictures. Each column is designed similarly. There is also proximity with the numbers, information, and pictures. When looking at the elements of Action, there is good use of repetition. The table is consistent because the same elements are used. The alignment is the same in every column. It is almost too repetitive. A different, more dramatic effect could be created if the alignment varied. The visual is lacking contrast. Everything looks the same and is too close together. Proximity of the text and pictures is too close and separating them may allow for a more dramatic look. As for Tools, the different use of colors is good but more space would be better. Different fonts would make the visual more appealing. The overall shape and depth could use improvement in order to catch the viewer’s eye.

The major improvements that would enhance the effectiveness of the message are in the contrast, alignment, proximity, shape, and depth. There is little contrast. Adding more would catch the viewer’s eye. Along the same lines, the alignment is very standard. If the organization was busier then viewers would be more drawn to the image. I think the pictures and text are too close together. Increasing the space between items will add a dramatic effect. As for shape and depth, the visual could be larger and have more action pictures. There are pictures of the foods but including a mouth eating multiple Big Macs, for example, would be more action packed and visually appealing.